“…and somewhere at Cheaper Than Dirt headquarters, they are readying the pricing algorithms on the website for $100 Pmags.”

CTD is notorious for used GI aluminum mags for $100 each during the last panic, PMAGs weren’t far behind.
Well, not yet. CTD still seems to have AR mags at ‘normal’ prices listed on their website. I suspect that they’ve simply not gotten around to jacking ’em up by several hundred percent yet because it’s a weekend.
I give CTD a ration of crap because they really should have had a much more long-term outlook on what this sort of thing would do to them. But maybe they did…they are still in business after all, and it seems theres no shortage of customers for their wares.
How does a $99 PMAG happen? Actually, its pretty simple. As the supply of inventory dwindles, the software keeps raising the price to slow down the sales so they never go out of stock. This normally works because most items are a) replaced in inventory fairly quickly and b) most items aren’t suddenly flying off the shelves like they’re free gold bars. So, a couple hundred thousand people hit the website looking for PMAGs and maybe CTD has a few thousand in stock. The things are flying off the shelf at a furious clip (heh,,see what I did there?) and any potential resupply is an unknown. So, with no anticipated restock date, a limited inventory, a metric buttload of customers, and a software-driven mandate to not let things get out of stock….the price automatically goes up to apply the brakes. But demand is so high that the software has to stand on those brakes like a pilot landing on a tennis court. Result? Price changes that keep going up, up, up. And finally someone at CTD takes a moment from checking their Facebook account to see that social media is excoriating CTD and someone runs into the IT department and says “Fix this!”
But CTD should have dropped human intervention in there long before people screencapped the outrageous prices and saved them for posterity.
I’ve been to this dance before.