Came across this article from a few years ago and tohught I’d link to it since I don’t think too many people saw it. It’s interestingbecause while there is a bit in there about preparedness there is a bit more information on the preparedness industry/market.

On a clear morning in May, Ron Douglas left his home in exurban Denver, eased into his Toyota pickup truck and drove to a business meeting at a Starbucks. Douglas, a bearded bear of a man, ordered a venti double-chocolate-chip Frappuccino — “the girliest drink ever,” he called it — and then sat down to discuss the future of the growing survivalist industry.

Many so-called survivalists would take pride in keeping far away from places that sell espresso drinks. But Douglas, a 38-year-old entrepreneur and founder of one of the largest preparedness expos in the country, isn’t your typical prepper.

At that morning’s meeting, a strategy session with two new colleagues, Douglas made it clear that he doesn’t even like the word “survivalist.” He believes the word is ruined, evoking “the nut job who lives out in the mountains by himself on the retreat.” Instead, he prefers “self-reliance.”

When prompted by his colleagues to define the term, Douglas leaned forward in his chair. “I’m glad you asked,” he replied. “Take notes. This is good.”

An interesting sidebar to the article: Let’s Put Hundreds of Things on Your Front Lawn, O.K.? A spectacular example of privacy-fail.

The guy is ‘in the industry’ so it’s worth it, from a business standpoint, to get all the PR hits but he’s gonna be on someone’s list somewhere now. Of course, I suppose its possible the house and supplies were all a decoy and his real house, with his real stash, is elsewhere…but I doubt it.